Use case: Full-funnel customer attribution solution with Yohn.io and Cometly

Given: A customer utilizes the digital marketing analytics platform Cometly to track and optimize advertising performance.

Challenge: accurately attributing some of the customer’s offline marketing efforts, including print media, direct mail, and event promotions, to actual conversions.

The Challenge: Measuring Offline Marketing Impact

Traditional marketing methods, such as flyers, brochures, direct mail, and print ads, remain powerful tools for customer engagement. However, tracking their effectiveness has always been difficult. Businesses often struggle to answer critical questions:

• Which offline campaigns drive the most conversions?
• How can offline engagement be integrated with online analytics?
• What role do offline sources play in the customer journey?

Without a way to track offline interactions, businesses lack the insights needed to optimize their marketing spend and improve ROI.

The Solution: QR Codes + Cometly for Seamless Offline Attribution

By integrating QR codes with Cometly’s URL buyer journey tracking and multi-touch attribution capabilities, businesses can now track the offline steps of the customer journey with precision. Here’s how it works:

1. Generate Unique QR Codes for Each Offline Campaign
   Using Yohn.io, businesses create unique QR codes for different offline marketing materials (e.g., a flyer for a local event, a direct mail piece, or a printed magazine ad). These QR codes link to a specific landing page with UTM parameters attached.
2. Users Scan the QR Codes
   When a customer scans the QR code, they are directed to the designated landing page.
3. Cometly Captures the Data
   Since Cometly supports URL parameters, it automatically records the source, campaign, and content/creative information from the UTM-tagged link. This allows businesses to attribute conversions directly to the offline marketing effort that drove them.
4. Accurate Attribution & Optimization
   Businesses can now see the impact of offline campaigns within their Cometly analytics dashboard, allowing for data-driven optimizations.

Real-World Example: Driving Conversions from Direct Mail

A customer wanted to measure the impact of their direct mail campaign promoting a sale event. Using Yohn.io, they generated unique QR codes, embedding Cometly-compatible UTM parameters in the URLs.

• Customers who received the mailer scanned the QR code, visited the store.
• Cometly captured the campaign source (direct mail), campaign (spring sale), and content (specific discount tier).
• The brand tracked in-store purchases that resulted directly from these offline efforts as well as those where direct mail played a role in the customer journey, providing clear ROI insights.

Why This Matters

1. Bridging the Offline-to-Online Gap – Businesses no longer have to rely on assumptions when measuring offline campaigns.

2. Maximizing Cometly’s Potential – Extending its attribution model beyond digital ads to print, direct mail, and events.

3. Data-Driven Marketing Decisions – Businesses can allocate marketing budgets more effectively based on real performance data.

The combination of Cometly’s advanced tracking capabilities and multi-touch attribution model and Yohn.io’s QR code management empowers businesses to track, analyze, and optimize offline marketing efforts like never before. By using QR codes embedded with UTM parameters, companies can finally close the offline attribution gap, ensuring every marketing dollar spent is accounted for.

For Cometly users looking to enhance their offline-to-online tracking strategy, integrating Yohn.io's QR codes with the analytics platform is a game-changer.

Interested in implementing this solution? Contact us here to explore how Yohn.io can make your marketing attribution with Cometly even more effective.